The StandardX Opens with a BANG in Fitzroy
Fitzroy just got a new heartbeat, and it’s pulsing with The StandardX’s signature blend of rebellion and style. Standard International, the brains behind this new venture, has taken its 25-year-old Standard brand back to its roots with this launch. Known for pushing boundaries with their iconic hotels in places like Hollywood and New York, The StandardX is their new, younger sibling—bolder, edgier, and all about embracing the unexpected.
Place mentioned
The Standard Hotel
The StandardX couldn’t have chosen a better home than Fitzroy, a neighbourhood with a history as colourful as the street art that lines its walls. Fitzroy’s spirit of rebellion and creativity is the perfect backdrop for this new hotel concept. The StandardX taps into this vibe, offering a space that’s as much a cultural hub as it is a place to crash.
From the moment you step into The StandardX, you know you’re in for something different. Melbourne-based design firm Hecker Guthrie has outdone themselves, creating a space that’s both stylish and inviting. The lobby is a stunner, with a lofty feel and a fireplace that practically begs you to linger. Local artists like Sarah Smalltown and Dane Lovett have left their mark, with macramé-wrapped columns and eye-catching paintings adding a touch of Fitzroy flair.
The hotel’s 125 rooms are just as cool, whether you’re staying in a snug Cozy King or splurging on the Suite Spot. Expect a mix of comfort and edge, with a blue-and-white colour scheme and clever design touches like a ledge that doubles as a desk and open closet. It’s all about keeping it simple while making a statement.
Foodies, rejoice. The StandardX isn’t just about good looks—it’s got the eats to back it up. BANG, the hotel’s all-day Thai eatery, is a flavour explosion waiting to happen. Executive Chef Justin Dingle-Garciyya reimagines traditional Thai street food with local ingredients, creating dishes that are as bold as the hotel itself.
For a more exclusive experience, head up to The Roof, a secret spot with panoramic views of Fitzroy and Melbourne. Here, the menu takes inspiration from Mercado Medellin, offering a taste of Latin America with a side of skyline.
And if you’re after a quick snack or a quirky souvenir, The Box in the lobby has you covered with everything from lifestyle essentials to on-the-go bites.
The StandardX has opened with a bang, bringing a fresh dose of energy to Fitzroy. With its striking design, mouth-watering food, and prime location, this hotel is set to be the neighbourhood’s new favourite hangout. It’s not just a place to stay—it’s a place to be seen.
Fitzroy just got a new heartbeat, and it’s pulsing with The StandardX’s signature blend of rebellion and style. Standard International, the brains behind this new venture, has taken its 25-year-old Standard brand back to its roots with this launch. Known for pushing boundaries with their iconic hotels in places like Hollywood and New York, The StandardX is their new, younger sibling—bolder, edgier, and all about embracing the unexpected.
