Lexus Unveils "Future Catalyst 35" at 2024 Melbourne Cup Carnival

1 / 15

Lexus is back at the 2024 Melbourne Cup Carnival, delivering a fresh take on luxury with its LANDMARK by Lexusshowcase. This year, they’re celebrating 35 years of disrupting the high-end market with a clear message: the future is green, electric, and unmistakably stylish. Dubbed Future Catalyst 35, the concept promises a bold experience that melds innovation with a bit of indulgence – all while staying grounded in Lexus’s push towards a zero-emissions future.

Place mentioned

Flemington Racecourse

Flemington

Open until 5pm

But where Lexus really drives home their vision (pun fully intended) is through their three-story pavilion, and specifically, through the impressive talent of Chef Charlie Carrington. Known for his South Yarra establishment Atlas Dining, Carrington has crafted a three-course experience under the theme Future Zero. The idea is ambitious yet simple: each dish champions Australian produce with a clear focus on sustainability. His signature? Flavours that pack a punch but respect the integrity of the ingredients – there’s no over-the-top fanfare, just good, honest food presented beautifully.

Walking into the all-white, sleekly minimalist space designed by Melbourne’s own Brahman Perera, guests might feel as if they've stepped into the future – or at least into a very stylish sci-fi movie. The clean lines and light tones offer the perfect contrast to Carrington’s bold dishes, making every colour on the plate truly pop. Guests are treated to a snapshot of what Lexus imagines for a sustainable, yet uncompromisingly luxurious future.

What to Expect at LANDMARK by Lexus:

Sustainability on the Plate: Carrington’s main course, centred on premium, locally raised lamb, is the highlight. It’s a dish that embodies the Lexus ethos: luxury without waste. Paired with fresh greens sourced from local farms, the meal proves that “green” doesn’t have to mean less indulgent.
Homegrown Goodness: Carrington has gone hyper-local, partnering with Australian producers to showcase the best of what’s available across the country. The approach lets the natural quality of the ingredients shine, with dishes that hit the mark without flashy gimmicks.
Views with a Side of Class: Set against the backdrop of Flemington Racecourse, the LANDMARK by Lexuspavilion is a sleek setting for a three-course journey. Each dish arrives against the sweeping view, allowing guests to enjoy a meal with a side of Melbourne’s iconic scenery.
Sweet Showstoppers by Tarts Anon: On the pavilion’s top floor, dessert maestro Gareth Whitton from Tarts Anon is all about theatre. Expect individualised pastry creations like a rich Saint Honoré Tart with coffee custard, and a fresh Blueberry Cheesecake Tart that’s perfect for spring. For a final treat, the Lemon Meringue Tart adds a tangy twist to a classic.
Exclusively Brewed by St Remio: Melbourne coffee staple St Remio has crafted a blend just for Lexus. Dubbed “Crafted,” this exclusive brew offers options like whipped iced coffee and cold brew – the ideal accompaniment to Tarts Anon’s creations.
A Venetian Twist at the Cicchetti Bar: For those who appreciate a bit of classic Italian flair, the top floor also features a Venetian-inspired Cicchetti bar, where guests can nibble on small bites like Prosciutto di Parma and Baccala Mantecato, perfectly paired with an Italian wine “shadow” of their choice.

With its Future Catalyst 35 experience, Lexus manages to take the racing day experience and turn it into something far more intriguing. This isn't just about luxury for the sake of luxury; it's a clear statement about the path forward – a future that’s deliciously stylish, but sustainable too. So, for those lucky enough to visit LANDMARK by Lexus, prepare for a trip through flavour, innovation, and the Lexus commitment to a greener, tastier tomorrow.