Giorgio’s Big Cheese Moment: From Brunetti to Coles
Back in 2004, Giorgio Linguanti found himself in Melbourne with little more than a suitcase and a dream. A Sicilian cheesemaker with a knack for innovation, Giorgio didn’t speak English, but he spoke the universal language of food. His first big break came when he approached the legendary Brunetti in Carlton with thin, delicate sheets of mozzarella—cheese so fresh it could have come straight from an Italian trattoria. Brunetti said yes, and the rest is history.
Place mentioned
That's Amore Cheese
Those thin sheets were just the beginning. From humble origins, Giorgio’s cheeses started showing up at Melbourne’s best restaurants and the city’s buzzing food markets, becoming a household name among anyone serious about cheese. That’s Amore—Giorgio’s brand—soon became synonymous with authenticity, quality, and a touch of Italian flair.
From Markets to Supermarket Aisles
Fast-forward to today, and Giorgio’s cheese empire is taking on a new challenge: your weekly Coles shop. With playful packaging and branding that feels as inviting as the cheese itself, Giorgio’s Artisan Cheese is now available at select Coles stores along Australia’s East Coast. It’s like a food market stall, but with the convenience of supermarket hours.
Giorgio knows that entertaining is as much about ease as it is about quality, so his new range was designed to be as versatile as it is delicious. Whether you’re layering mozzarella onto a pizza, tossing bocconcini into a salad, or presenting burrata as the centrepiece of a grazing table, his cheeses make it simple to impress.
A Taste of Italy, Made in Melbourne
Every piece of cheese in Giorgio’s Artisan range is made with the same love and care as his early creations. Drawing on traditional Italian techniques and using milk from trusted West Gippsland farmers, Giorgio ensures that every bite is as authentic as it is fresh. And because everything is preservative-free and natural, the only thing artificial about this story is Giorgio’s modesty.
Cheese for Every Occasion
Giorgio’s playful packaging and premium cheeses bring a little joy to everyday meals and a lot of flair to any celebration. Whether you’re prepping for a low-key dinner or a full-on festive feast, this range is your new secret weapon.
From selling mozzarella to Brunetti to now gracing supermarket shelves, Giorgio’s journey is proof that passion and great cheese can go a long way—even to your local Coles. Next time you’re there, keep an eye out for the bright branding and grab a little slice of Italy to take home. Giorgio’s done the hard work, so all you have to do is enjoy it.
Back in 2004, Giorgio Linguanti found himself in Melbourne with little more than a suitcase and a dream. A Sicilian cheesemaker with a knack for innovation, Giorgio didn’t speak English, but he spoke the universal language of food. His first big break came when he approached the legendary Brunetti in Carlton with thin, delicate sheets of mozzarella—cheese so fresh it could have come straight from an Italian trattoria. Brunetti said yes, and the rest is history.
